GolfGreen - Brand launch execution working directly with agency partners to ensure a successful brand launch. Provided strategic support of brand guideline development, print production oversight (including press approval attendance), in addition, to copy execution for over 50 SKUs.
Oversight of all launch packaging, brand guidelines, and imagery, while ensuring artwork was released to several printers on a fixed timeline. Artwork was executed on several substrates requiring print quality management to ensure colour accuracy across launch materials.
Oversight of all launch packaging, brand guidelines, and imagery, while ensuring artwork was released to several printers on a fixed timeline. Artwork was executed on several substrates requiring print quality management to ensure colour accuracy across launch materials.
MotoMaster - Brand launch support, providing strategic support and design consultation /audit of brand guidelines provided by agency partners. Supported adaptive design requests and continued execution of line extensions and internal marketing materials.
Combined support of copywriting, adaptive design, and strategic execution. Projects ranged from brand guide audits & updates, line extensions, technical illustrations, and icon development, in addition to coordinating preproduction meetings with photo studios, attending & providing on-site direction for product shoots, and ensuring edits are on brand and reflective of brand initiatives.
