Developed promotional and regulatory packaging for Tokyo Smoke brands, completing research into structural and product innovations, while also defending each piece of creative through legal & regulatory review processes. Tokyo Smoke aimed to push the regulatory boundaries with stylish highly considered design.
Re-introduced Tokyo Smoke cannabis-infused chocolates, moved into a bag format. During this format change, the packaging colour palette was also updated to reflect the in-store intent system to help guide consumers in their purchase decision while creating a more cohesive experience with creative in-store
