Gummies inspired by cocktails, minus the alcohol–Twizzlers Happy Hour.
Introduced to bring innovation into the adult gummies category, each SKU is designed to highlight the nightlife with a premium neon look. Each 8-colour print features taste appeal through flavour splashes and fruit cues combined with plump renders of the physical gummies. Intended to maintain a high-level tie to the Twizzlers brand by incorporating the red wave and deep blues the brand is known for while introducing an entirely new premium feeling for the brand.
