Twizzlers Press'd are low sugar gummies inspired by your favourite fresh pressed juices, Targeting consumers looking to make healthier choices while seeking a bit of justified indulgence. Press'd is taking aim at the premium gummies category by introducing a mainstream brand into the growing market.
The overall look and feel of Press'd aims to lean into the premium appeal, with illustrated fruit patterns cascading through the backgrounds, less saturated colour palette, incorporating more pastel tones and savoury fruit imagery.
The overall look and feel of Press'd aims to lean into the premium appeal, with illustrated fruit patterns cascading through the backgrounds, less saturated colour palette, incorporating more pastel tones and savoury fruit imagery.
